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VisibilityGecko

MMethod

Listen first. Post last.

Four steps, in order. Most of the value is in the first two; participation is the smallest part of the work and the most visible, so it has to be right.

  1. 01

    Listen

    Map the conversation: brand, competitors, category terms, the subreddits that matter, and the queries where threads surface in search and AI answers.

    Output · Conversation map · monitoring live

  2. 02

    Understand

    Separate noise from signal. Which threads rank, which questions recur, where you're absent, and what people actually say about you when you're not in the room.

    Output · Intelligence brief · opportunity list

  3. 03

    Participate

    Contribute where it's useful, from accounts that say who they are. Respond to risks early. Leave threads better than we found them.

    Output · Participation plan · disclosed contributions

  4. 04

    Measure

    Report outcomes: reach, referral traffic, search-visible threads, AI visibility, sentiment, and issues caught. Then adjust.

    Output · Monthly report · reviewed together

Listen

Map the conversation: brand, competitors, category terms, the subreddits that matter, and the queries where threads surface in search and AI answers.

  • Brand, competitor and category keyword sets
  • Subreddit map ranked by relevance and buyer density
  • Baseline of search-visible threads and AI answers for your category

Output · Conversation map · monitoring live

Understand

Separate noise from signal. Which threads rank, which questions recur, where you're absent, and what people actually say about you when you're not in the room.

  • Sentiment and theme analysis of existing mentions
  • Gaps: recommendation queries where you're missing
  • Risks: complaints with a pattern behind them

Output · Intelligence brief · opportunity list

Participate

Contribute where it's useful, from accounts that say who they are. Respond to risks early. Leave threads better than we found them.

  • Branded or clearly affiliated accounts, following each subreddit's rules
  • Drafts reviewed with your team where needed
  • Escalations routed to product, support or legal

Output · Participation plan · disclosed contributions

Measure

Report outcomes: reach, referral traffic, search-visible threads, AI visibility, sentiment, and issues caught. Then adjust.

  • Referral traffic and conversions where attribution is sound
  • Tracked AI recommendation queries over time
  • What we'd stop doing, not just what we'd do more of

Output · Monthly report · reviewed together

RRules of engagement

Written down, so they hold under pressure.

  1. 01Affiliation is clear whenever we speak for a company.
  2. 02Each subreddit's rules come before our plan.
  3. 03Answer the question first. Mention the product only if it helps.
  4. 04Criticism gets a response, not a workaround.
  5. 05If a moderator says no, the answer is no.

Never, under any engagement

Fake personas/Purchased or aged accounts/Invented customer stories/Bought upvotes/Vote manipulation/Undisclosed astroturfing/Spam

Start here

Find out what your market is already saying.

Book a discovery call. We’ll look at where your brand, your competitors and your category show up across Reddit, search and AI answers — and tell you straight whether we can help.

On the call

  1. 01RedditWhere your brand is mentioned, by whom, and in what tone
  2. 02RedditCompetitor and category threads you're absent from
  3. 03SearchDiscussion threads ranking for your category queries
  4. 04AIWhether assistants mention you for “best category” questions
Book a discovery call (opens in a new tab)

Prefer email? hello@visibilitygecko.com